Luann Silva

Led the design and development of analytics tools for Insights and Machine Learning squads, empowering over 1,200 businesses to make data-driven decisions.

Integrated complex machine learning models into intuitive user interfaces, simplifying data into actionable insights and boosting user satisfaction scores by 22%.

Collaborated cross-functionally to ensure seamless integration of design solutions with engineering and product teams.

Directed the end-to-end design of the Surveys product, resulting in a successful launch for five key partners and contributing over $1.6 million in new business revenue.

Fostered a culture of continuous improvement by leading regular design reviews and incorporating feedback that refined visual design across 5 different squads.

Collaborated extensively with cross-functional teams to align product strategy with market needs and ensure successful feature delivery.

Developed innovative design solutions and collaborated with engineers to reverse declining electronic visa application activations, achieving a 40% increase in activations within one month.

Mentored and grew a team of 13 product designers, elevating overall team performance and achieving an 89% Employee Satisfaction Score.

Implemented strategic initiatives to improve team morale and foster a high-performance design culture.

Conducted extensive user research to design an SMS product, successfully reversing a EUR 6,000 monthly deficit into a EUR 10,000 monthly profit.

Created and implemented a comprehensive design system with 160 new components, boosting developer productivity by 22%.

Collaborated with development teams to ensure seamless adoption and integration of the new design system components.

Reimagined the UX/UI of an industry-leading platform, directly contributing to the acquisition of over BRL 2.5 million in new accounts.

Increased lead conversion rates by 39% through the implementation of data-driven design strategies and multivariate A/B testing.

Utilized advanced UX/UI principles to enhance user experience and drive measurable business outcomes.

Designed and prototyped a mobile solution for agribusiness machinery financing, generating an additional BRL 9.1 million in financing.

Simplified complex financial processes through intuitive UX/UI design, enhancing user experience and efficiency.

Conducted user research and testing to validate design solutions and ensure optimal usability for the target audience.

Provided mentorship to emerging design professionals, sharing industry insights and career guidance.

Guided mentees on career development, portfolio reviews, and industry best practices in product design.

Authored and published articles on UX topics for UX Collective, contributing to thought leadership in the design community.

Shared insights on product design trends, methodologies, and innovative practices with a global audience.

Mentored UX professionals within Sicredi, fostering skill development and best practices.

Provided guidance on user research methodologies and UI design principles to internal teams.