Luann Silva

Led the design and development of analytics tools for Insights and Machine Learning squads, empowering over 1,200 businesses to make data-driven decisions.

Integrated complex machine learning models into intuitive user interfaces, simplifying data into actionable insights and boosting user satisfaction scores by 22%.

Collaborated cross-functionally to ensure seamless integration of design solutions with engineering and product teams.

Directed the end-to-end design of the Surveys product, resulting in a successful launch for five key partners and contributing over $1.6 million in new business revenue.

Fostered a culture of continuous improvement by leading regular design reviews and incorporating feedback that refined visual design across 5 different squads.

Collaborated extensively with cross-functional teams to align product strategy with market needs and ensure successful feature delivery.

Developed innovative design solutions and collaborated with engineers to reverse declining electronic visa application activations, achieving a 40% increase in activations within one month.

Mentored and grew a team of 13 product designers, elevating overall team performance and achieving an 89% Employee Satisfaction Score.

Implemented strategic initiatives to improve team morale and foster a high-performance design culture.

Conducted extensive user research to design an SMS product, successfully reversing a EUR 6,000 monthly deficit into a EUR 10,000 monthly profit.

Created and implemented a comprehensive design system with 160 new components, boosting developer productivity by 22%.

Collaborated with development teams to ensure seamless adoption and integration of the new design system components.

Reimagined the UX/UI of an industry-leading platform, directly contributing to the acquisition of over BRL 2.5 million in new accounts.

Increased lead conversion rates by 39% through the implementation of data-driven design strategies and multivariate A/B testing.

Utilized advanced UX/UI principles to enhance user experience and drive measurable business outcomes.

Designed and prototyped a mobile solution for agribusiness machinery financing, generating an additional BRL 9.1 million in financing.

Simplified complex financial processes through intuitive UX/UI design, enhancing user experience and efficiency.

Conducted user research and testing to validate design solutions and ensure optimal usability for the target audience.